Coffee Expression needed a website in which they could display their services and machines/accessories they're selling. As from finding out about the needs of the website further, I found a large amount of time is spent on call outs of the various services. Which makes it obvious contact information and services offered are easy to find and detailed well. Contact information is positioned clearly on the homepage, and is also in the footer. When displayed on a mobile it's the first thing you see after the call to action. As the main thing is to sell services, that is my choice of call to action for the time being. It's a decision between directing the user to services or reconditioned machines, as they're of equal business to Coffee Expression. I've designed this website with a mobile first approach and to give a warm/trusting feel to the design through the use of familiar things to do with Coffee, such as the a notepad with orders taken on for the content area. The site is built using ExpressionEngine. This site is a work in progress but I feel sharing my thoughts behind it currently is worthwhile.